Newcastle United has recently secured two fresh sponsorship agreements, expanding their ever-growing roster of commercial partners. The club is poised to reveal Saudia, the Saudi Arabia flag carrier, as their official airline partner in a ‘multi-year’ agreement valued at potentially £3 million per season. This development follows a teaser from Saudia on social media with a ‘Stay Tooned’ message. It’s worth noting that Saudia had previously partnered with The Magpies for the warm-weather training camp in Riyadh last season, serving as the official tour airline partner and featuring sponsorship boards at St James’ Park. The official announcement of this new partnership is expected later this week.
In 2023, Newcastle has been active in securing significant commercial deals. Sela, a PIF-owned events company, inked the most lucrative sponsorship deal to date, amounting to £25 million per season. Additionally, the club has entered into a substantial agreement with Adidas, commencing in the summer of 2024, which is described as the largest in the club’s history.
Furthermore, the club has established a new licensing agreement with the Chinese trading card company Daka, aiming to boost their presence in the Chinese market. Daka also collaborates with Barcelona, Borussia Dortmund, and Manchester City.
Newcastle’s aim is to substantially boost their commercial revenue, which had previously lagged behind their Premier League counterparts during Mike Ashley’s ownership.
Peter Silverstone, the chief commercial officer, shared, “We are committed to creating a sustainable, leading Premier League and European club. We are assembling a talented, diverse, and dedicated team, both on and off the pitch, to propel our progress.”