NEWCASTLE United is collaborating with top-tier experts to explore possibilities for the expansion of St James’ Park, emphasizing the importance of fan sentiments in their decision-making. In a special supporter engagement event at St James’ Park, Eales, accompanied by sporting director Dan Ashworth and chief commercial officer Peter Silverstone, addressed 200 in-person attendees and 800 online participants.
A pivotal inquiry during the event centered on the future of St James’ Park, stemming from discussions on current ticketing, waiting lists, and membership. Eales disclosed that the club is currently conducting a comprehensive stadium feasibility study with the involvement of a leading global agency.
The study’s primary objective is to assess the potential for expansion and enhanced facilities. Eales expressed the complexity of the situation due to space constraints but affirmed the commitment to exploring all possibilities. He highlighted an upcoming survey aimed at gathering fan feedback on desired stadium facilities, emphasizing the need to understand demand and priorities to shape the feasibility study effectively.
Eales conveyed his enthusiasm for the initiative, recognizing it as a long-awaited opportunity to address the supply-demand imbalance for supporters. The emphasis was on avoiding preconceptions and encouraging a comprehensive consideration of options. Eales outlined the process, starting with determining what is possible, followed by consultations to discuss potential plans and implications.
Additionally, Newcastle announced the upcoming launch of its Fan Advisory Board, serving as a direct link between the club and supporters. Applications will soon be welcomed, with the first scheduled meeting set for February 2024. Further details regarding the Fan Advisory Board are expected to be disclosed online on November 24.
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