Finance Expert reacts as West Brom takeover now closer than ever under Lai

We are thrilled to introduce Dr. Daniel Plumley, an expert in football finance, as our exclusive columnist for West Brom. Each week, he will share his insights on the key topics unfolding at The Hawthorns.

Dr. Plumley has indicated that developments are occurring rapidly at West Brom, characterizing the imminent takeover as now being “closer than ever.” According to a report by Tom Collomosse on November 15, a £60 million deal is on the verge of completion under the ownership of Guochuan Lai. Three interested parties with strong connections to the United States are reportedly involved.

Acknowledging the presence of non-disclosure agreements and sports lawyers observed at The Hawthorns, Dr. Plumley expressed that the proposed price appears favorable for the potential new owners, provided it receives approval. Speaking exclusively to West Brom News, he stated, “It seems to be, doesn’t it? There are a couple of little things in there that have been released, the talk of non-disclosure agreements being in place and the fairly prominent lawyer who was at the game a few weeks ago. There are noises there to suggest that things are moving on. I think the interesting dynamic there is if you look at where the investment is coming from, and it seems to be that the Middle East option has gone quiet, and the American investment is the forerunner.”

Continuing, he noted the trend of increasing American investment in football, extending from English professional football to now encompassing the Championship. Dr. Plumley mentioned the rumored takeover price of around £60 million, expressing his opinion that it is a relatively advantageous deal for the prospective investor acquiring West Brom.

Despite the positive indicators, he emphasized that, considering the club’s history, West Brom fans remain cautious until the deal is officially completed. In his words, “West Brom fans, given the backstory, won’t be taking anything for granted until it is signed, sealed, and delivered, but it seems to be that things are moving on now.”