Red Bull playfully reached out to Lando Norris with a clever public message, seizing the opportunity when he was seen in a video drinking a Red Bull on the same day McLaren announced their new partnership with Monster Energy. Norris, known for his lighthearted banter with F1 rivals on social media, received a good-natured Instagram post from the reigning constructor champions. The video featured the British driver enjoying the iconic energy drink, accompanied by the caption: “DW @landonorris, we’ll always have your back in your moment of need #givesyouwings.”
This incident unfolded as McLaren inked a “multi-year” deal with Monster, successfully luring the energy drink competitor away from a longstanding 14-season partnership with Mercedes. Rodney Sacks, chair and co-CEO of Monster Energy Company, expressed gratitude to the Mercedes Formula 1 team and Toto Wolff for their decade-long partnership. Sacks wished the team success in their upcoming championship campaigns, signaling Monster Energy’s pride in embarking on a new chapter in its F1 journey with McLaren Racing.
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Sacks emphasized Monster’s focus on enhancing fan experiences and collaborating with a world-class team and its elite drivers to share their passion with the global F1 audience. Anticipating an exciting partnership with Lando and Oscar, Monster Energy looks forward to going racing together with McLaren from 2024.