West Brom is expected to reduce its wage bill, regardless of the ownership, as reported by the Birmingham Mail. Even if a new owner with substantial financial resources takes over at The Hawthorns, there will be a need to cut spending on player salaries. Currently, the club is allocating over 70% of its revenue to transfer fees and player wages, and with new spending rules from the EFL limiting this percentage in the future, adjustments are inevitable.
The future of West Brom remains uncertain in both the short and long term. Ideally, new owners would step in to take control from the current Chinese ownership, injecting funds to support the promotion bid. Although Carlos Corberan has done an impressive job positioning the team favorably, the prospect of success in the play-offs seems challenging, especially with the likelihood of Leeds or Southampton being strong contenders.
The upcoming January transfer window is anticipated to be competitive, with practically every player potentially available for sale. New signings are likely to be restricted to free transfers or loan deals, if any are made at all. The concern is to avoid significant changes to the squad that has been performing exceptionally well, ensuring continuity and consistency when facing Birmingham City at The Hawthorns on 3 February.
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