West Brom’s managing director, Mark Miles, has issued an apology to fans following the controversy surrounding the Junior Baggies Christmas Party. The event, designed for young Albion fans to meet their favorite players, came under scrutiny when fans were informed that players would only autograph merchandise purchased on the day of the event with proof of purchase.
Responding to the fans, Miles acknowledged the decision as “insensitive and wrong,” assuring them that players would gladly sign any merchandise presented to them. In an email shared by Express & Star journalist Lewis Cox on Twitter, Miles expressed sincere regret for the frustration caused by the club’s initial communication.
Response from MD Mark Miles to the upset caused ahead of Junior Baggies event with a note which stated players would only sign merch bought on day with proof of purchase. Miles apologies and calls idea “insensitive and wrong”. Players will sign all merchandise. #wba pic.twitter.com/lUFFLk8Qmm
— Lewis Cox (@LewisCox_star) December 6, 2023
The apology was deemed necessary, and Miles rightly acknowledged the club’s misstep in this situation. The incident sheds light on the current state of modern football, where children were informed that players wouldn’t sign their items unless purchased at the event. This practice reflects a broader trend in football, where financial considerations often overshadow the interests of loyal fans, as exemplified by the emphasis on tourist spending over season ticket holders.
The decision to encourage fans to spend more money, under the threat of missing out on player autographs, was an unusual and inappropriate approach. Fortunately, the fans’ actions led to a reversal of this policy. In the midst of off-field controversies bringing the club together, this incident serves as a stark reminder that football clubs often prioritize financial considerations over the genuine interests of their fans.