IDEAL HEATING SIGN-UP FOR RECORD-BREAKING EXTENSION AS PRINCIPAL SPONSOR
West Bromwich Albion Football Club is pleased to declare that Ideal Heating has prolonged its partnership for an additional three years, extending its role as the Principal Sponsor to an unprecedented ninth season.
Having initially become the club’s Principal Sponsor in 2018, Ideal Heating’s renewed commitment ensures that their logo will grace all Albion jerseys for a remarkable ninth consecutive season throughout the 2026/27 campaign.
The Ideal Heating emblem will now be prominently featured on the jerseys worn by Albion’s men, women, and all youth age groups, as well as those proudly donned by numerous supporters. Throughout six years of dedicated sponsorship, Ideal Heating has demonstrated unwavering support for the club both on and off the field, customizing its logo to align with the traditional blue-and-white stripes of Albion.
Bringing a legacy of reliability, innovation, and a customer-centric approach, the Hull-based company is currently undergoing a significant transformation as it pioneers green heating solutions to contribute to the UK’s efforts in achieving a net-zero carbon footprint. This shift towards low-carbon heating solutions, including heat pumps, represents the most substantial transformation for the business since the 1930s.
Mark Miles, West Bromwich Albion Managing Director, expressed his delight at the extended partnership, emphasizing the seamless alignment of Ideal Heating’s commitment to excellence with the club’s values. He highlighted Ideal Heating’s steadfast support and loyalty, emphasizing the mutual goal of fostering an eco-friendly future.
Shaun Edwards, CEO at Groupe Atlantic, conveyed excitement about the extended collaboration with West Bromwich Albion FC, emphasizing the team’s association with passion, dedication, and community spirit. Edwards proudly noted that, for the first time, the agreement includes branding across all kits, underscoring Ideal Heating’s enduring commitment to excellence as they enter a new era of heating solutions.
Ideal Heating’s dedication to providing a reliable, competitively priced product range and delivering exceptional customer service was emphasized, reflecting their commitment to supporting installers and consumers consistently.