Newcastle United and the company have established a new “multi-year” business alliance.
Newcastle United and Quidd have launched the club’s first multi-year business collaboration.
Animoca Brands’ subsidiary Quidd is an NFT marketplace and digital collectible.
A statement from the club read: “The partnership will provide Newcastle United supporters around the world with the opportunity to build and trade collections of officially licensed digital trading cards, digital video moments, and digital memorabilia on Quidd while unlocking a number of exclusive experiences.”
Limited-edition digital trading cards featuring Newcastle United will be made available on the Quidd marketplace on March 28 at 2:00 PM (GMT) as part of the agreement. In an effort to boost revenue and defy the Premier League’s Profitability and Sustainability Rules, the team has unveiled its latest commercial agreement.
“Quidd is the ideal partner for our first-ever, officially licensed, digital collection,” said Peter Silverstone, chief commercial officer of Newcastle, in regards to the collaboration.
“As Newcastle United’s fan base grows internationally, it’s critical that we discover fresh, creative approaches to forge close bonds with the team’s followers wherever they may be and on a range of media.
“This innovative partnership with Quidd will allow us to reach and engage club supporters through an exciting digital collection, which will complement our much-anticipated future retail offering,” said [Newcastle United spokesperson].
Quidd chief executive Michael Bramlage added: “We’re thrilled to partner with Newcastle United as we venture further into the world of sports collectibles.
“The collecting of football stickers and cards is deeply embedded in football culture. In the same way that the internet, mobile devices, and streaming services have profoundly changed the football viewing experience, we are using technology to help transform the football collecting experience.
“Our partnership with Newcastle United will showcase the unique capabilities of digital collectibles as an easy, fast, and fun way to collect, updating a long-cherished hobby for the modern age.”
Newcastle has already secured over £65 million worth of commercial deals in the past 12 months. A £25 million per-season sponsorship deal with Sela was agreed last summer, and the club also has an incoming five-year kit manufacturing deal with Adidas set to start this summer, understood to be worth around £40 million per-season.
This deal will see Adidas return as Newcastle’s kit manufacturer for the first time since the 2009-10 season.