Action For Albion asserts that it’s “impossible” for Guochuan Lai to remain at The Hawthorns helm with the expectation of West Brom securing promotion. Talks with potential buyers, including groups from Nigeria and America, are ongoing to acquire the majority share from Lai.

Despite an additional loan taken out for the club’s daily operations, signaling a potential delay in the takeover process, Action for Albion believes Lai is not trying to stall a deal. Addressing speculations that Lai might wait for the possibility of promotion, the fan group emphasized the financial constraints, stating that it’s not viable for Lai to hold out as the club lacks funds to last the season without selling.

The group explained the financial situation further, noting the absence of £28m parachute payments this season, potentially using the funds from the last accounts, including £20m plus £6m for Dara O’Shea. With the clock ticking, they emphasized the urgency for a sale.

The only reason it’s quiet is because it doesn’t do anybody any good at all commenting. Best way we can all help is by getting right behind our fantastic manager and the lads on the pitch. As for the people that think Lai might hold out and wait for the possibility of promotion.

— Action for Albion (@action4albion) November 30, 2023

Despite West Brom’s impressive form, sitting fifth in the Championship, off-field developments include a Nigerian party entering the takeover race, and mixed reactions to an additional loan. The possibility of promotion has heightened the club’s value, and Lai is aware of the significant financial gain upon a return to the Premier League.

While the recent loan appears to be a last resort, the necessity for new owners is emphasized to prevent financial strain. Ideally, a change in ownership before the January transfer window is desired, but the crucial point is the buyout of Lai in the early part of 2024 to secure the club’s financial stability.